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Customer value engineering |
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Customer base segmentation
Our solutions:
• Value, behaviour and needs based segmentation.
• Convergence segmentation for triple & quad play service offers.
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Customer lifecycle management
Our solutions:
• Increasing revenues by combining campaign and RFM models.
• Increasing customer value by targeted X-sell and up-sell propensity models.
• Reduction of cost to serve by call center optimization and bad debt prevention.
• Extending the customer lifetime by targeted acquisition and churn reduction.
• Analytics on converging offers to detect opportunities and measure value.
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Viral marketing
Elevate the word-of-mouth effect by understanding the social interactions
of your customers.
• Harvesting social information from the calling network and converting it into actionable results.
• Tagging of the social leaders (based on the call detail information) in the customer base. They can be used as seeds for your viral marketing campaigns. |
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• Flagging of rotational churn (disconnect-reconnect).
• Identification of communities in the customer base.
• Creating the social profile of a customer: understanding the customer by analyzing who he/she communicates with.
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Business execution
Ikan Consulting is hired by several operators for:
• Targeting social leaders with viral campaigns to increase total response and take-up.
• Translating a customer segmentation into a differentiated customer approach in all areas of the product mix: (tariff plan, customer profiles, sales channels, DM activities, pricing,… ). |
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• Optimizing campaign execution by optimal timing and reward with RFM models (e.g. recharges), segmented tone of voice, channel selection based on expected response.
• Detecting quick win opportunities.
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Marketing performance
Understand the impact of your marketing actions on the bottom line: increasing
company results and shareholder value.
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IKAN Consulting has led different initiatives to measure
and optimize marketing performance by:
• Calculating the contribution on customer level by mapping all customer related costs and revenues components in order to value point of sales, cost of reload channels, quality of
acquisition,...
• Understand and calculate the return of promotions by looking at the effect on usage behaviour, viral effects, response of different target segments, cannibalization effects.
• Estimate market potential of new services and actions based on the profile of the current customer base to assist in the decision making process. |
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• High Value • Value Added Services • Migrations • ROI • One-to-One • Fashion Handset • Lifetime Value • Satisfaction • Targeting • Spinner • Roamer • Analytics
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Executive Intelligence
IKAN Consulting is a company specialized in Executive Intelligence.
Our team has extensive telecom experience across Europe’s major telecom markets in a
wide variety of projects.
We prefer to remain product-independent because we focus on offering solutions rather
than technology, but we manage to maintain strong partnerships with all our major
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• People • Innovating • Solutions
Foundations
We have a team consisting of telecom experts that know the business inside out, technical
experts that understand the foundations of each data driven solution and a team of sales support
services.
This means that we can guide you through the end-to-end execution.
• Campaign Support • Customer Analytics & Business Performance • Reporting & Visualization • Data Management
Total flexibility
IKAN Consulting offers absolute flexibility towards the type of engagement ranging from
a standard POC approach where all models and principles are worked out to a complete hosted
solution.
This way the technical aspects become transparant and allow a complete focus on the business issues.
• Hosted Solutions • Local Implementations • Proof of Concept
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