in this issue:

Market research and internal data clustering

The Belgian data mining community

e-news l June 2007
Market research and internal data clustering Market Research Your company might carry out market research to understand the needs of your customers. You might have good market research segmentation for your customer base. This segmentation means your marketing can target different groups of customers (segments) and so meet their needs more closely than your competitors.
The Same Cluster Exercise on Internal Data As market research is only carried out on a small sample of your customer base, you only know actual segment membership for this small section. How can the thousands of other customers be allocated to segments? Market research gives you an important insight into your customers and differentiates different segments, but have you put this market research segmentation into practice? Can you find the same customer segments from the information in your databases? More to read... Download PDF

The Belgian data mining community
On June 19th, the first Data mining Garden workshop successfully launched the Belgian Data mining Community. The event brought together 60 people involved with data mining activities in business: all the relevant companies from the banking and telecom sectors were present along with people from the energy, distribution and pharmaceutical industries. Representatives from the academic field were also present.
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