Social networks: Ikan Consulting offers cutting edge analytics

With the popularity of technologies as the www, e-mail, instant messaging, mobile communication… people are getting more and more interconnected. All these communications can be seen as large complex networks of social interaction.

From these networks you can learn a lot from your customer: Who is he communicating, in which circles does he have friends, why does he need to communicate, What is his position in his social network…

The complexity of these networks tends to keep this information hidden. Ikan has developed together with the research group Cesame (university of Louvain la Neuve) techniques and software to unlock the complexity of these networks and reveal the hidden information

Concrete we have used our techniques providing actionable results in viral marketing approaches, churn prevention strategies and product introductions. Our analysis have showed results with different reactions of our customers like: “Yes, that seems logic” , “Are you sure? I didn’t expect this”, “Wow, this is what I need”.