Business intelligence is crucial in different market segments. Ikan Consulting has a broad experience in various markets and applications such as:

• General: Recognizing trends in sales and marketing, identifying opportunities, measuring marketing campaigns for effectiveness, tracing market and risk exposure, reporting on operational data in real-time;
  
  
• Telecommunication: Churn analysis, Needs Based Segmentation, Social Network Analysis, Expected Lifetime Value, Rotational Churn, Campaign Management, Fraud Detection, and all other relevant data mining best practises (Lifestage, Household, Usage,...);
  
  
• Banking: Loan approval, forecasting early mortgage redemption, retail banking analysis projects;
  
  
• Electricity & utility sector: Analysing customer turnover, Churn Prediction, KPI Management, Bad Debt Segmentation, Volume Forecasting & Simulation, Expected Lifetime Value;
  
  
• Retail: Basket analysis, optimising shop networks, shop design, buying behaviour, cross-, up- and deep-selling;
  
  
• Publishers, advertising and media agencies: Modelling websurf behaviour, setting media strategy, joint promotion planning, forecasting circulation;
  
  
• Insurance: Policy approval, risk analysis, setting premiums, fraud detection.
  

Please contact us if you would like to get more info about your specific market segment.